All Saints Music Video analysis

 Above is All Saints music video for pure shores. All Saints do very similar music to Natalie Imbruglia therefore some of the ideas from this video might be useful to use in our own music video.

 

1. What elements enable you to recognise the genre?

One thing that we need to make sure that we do our music video is make sure the genre is recognisable. From looking at this video i think the genre would be pop, i get this impression due to the fact their is a group of girls and their is a lot of cuts of the girls. Although this isn't happy pop, i still think it fits this genre as they are a girl band also the fact that the music video is based around them. Also they are wearing coats and are in a surrounded area this links in with the idea of pop as the girls are completely alone. Also i think that as they are wearing coats this represents pop more than rock would as you would expect a lot of dark clothing in that particular genre, and the cuts although they would be quick they wouldn't necessarily be so calm cuts they would be quick and snappy. As we are doing a pop music video, the idea of being stranded and alone would work for our music video to follow the pop theme

 

2. Why is it important from a distributors point-of-view that the video highlights the genre of the music?

I think it is important as otherwise the distributor wouldn't be aiming the video at the correct target market. I think this particular music video is aimed at teenage girls. I get this impression due to the fact firstly, the girls are young themselves which fits the idea of pop genre. Also the song itself is called pure shores and is based around the theme of the beach which links in with the song and a lot of music videos do this.

 

3. How is the artist/band used in the video?

The band in this music video tell the story of a film, as their are clips from a particular film in the video. However in this particular video they are still the main focus which i think means that they are telling the story for them film as well as themselves.

 

4. How many locations are used?

For the band in the music video there is only 2 main locations used this is the surrounded dessert which is used as the day theme and the beach for the night theme. However their are also various shots of different locations taken from the film.

 

5. How does the film's media language appeal to its target audience?

I think the idea of the beach connects with girls as they enjoy the sun and also the idea of friendship as this is a group of 4 girls. There are various camera angles used one specifically used is a hand cam which makes the video almost appear like it was shot by the girls who decided to make a music video. This also links in with the target audience of girls as they like to make videos with their friends and have fun.  I think the song itself can also be interpreted in different ways such as loss of friendship or a loss of someone you love. This idea makes it appeal to the target audience as they can relate to it in a particular way that suits them.

 

As we are doing a modern version of a music video, although we will use more locations in the video i think the idea of being stranded some where works well particularly for the main singer. Also we have decided to go for a narrative of heartbreak in our video. Also this video uses a films clip it is still similar to our video and shows that using a narrative still works in the music industry today.